LAUAN504 - Competition - Weekly Blog

For my LAUAN504 module task, we were required to pick a competition online and create a response to the task they have set. My partner and I have chosen to do the D&AD New Blood Awards 'Burger King' competition. We have read over the brief and done some research on Burger King itself, as well as coming up with some ideas.



We initially began with a completely different idea, and we made some sketches based off this idea.




After the research we began creating an idea. We initially began drawing designs and ideas for a completely different approach, using a more cartoon and comedic style to sell our idea.




After some replanning, we eventually decided to go with a more comic / anime style.




We also began creating mood boards for our new idea.